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3 minutes

Breaking Google’s Glass Ceiling with a Microsite

So you've tried endlessly tweaking your AdWords, starting a blog and even begun Twittering this year, and you're still on the second or worse page of Google results for the keywords that matter most.
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2 minutes

Don’t bother the trial user with licensing stuff until the user is hooked

What makes a person want to whip out their credit card and buy your software? Hint: It's not being nagged about how many days they have left in their trial every time they run your program. It seems l
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1 minute

Interested in the software market in China?

Want to sell software in China? I bet you do. It's a multi-billion dollar market (packaged software accounted for US$4.7 billion in 2008) that has seen positive growth even through the recession. Admi
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2 minutes

Our first Software Selling Conference in China

Just in case you missed it, we are organizing our first Software Selling Conference in China that will take place on December 5th at the Park Plaza Beijing Science Park. If until now China was just a
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2 minutes

Black Friday & Cyber Monday

I'm sure you all know that Black Friday traditionally marks the beginning of the holiday shopping season in the US. Well, nowadays big retailers are starting to promote Black Friday sales more than a
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3 minutes

3 factors that have impact on Conversion Rate

For the last couple of months there has been a frenzy here in our web marketing department about A/B testing and Conversion Rates. Why the frenzy? Basically because all elements came into place: we de
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