About Author

Digital Analyst Consultant
Claudiu Murariu is co-founder and lead analyst at InnerTrends, a company that helps SaaS companies increase customer engagement by exposing behavioral patterns that lead to conversion or churn.

Claudiu has more than 10 years’ experience as a digital analyst consultant for enterprise-level companies and large SMBs, including Orange, Samsung, Telekom, Intel, and Bitdefender, as well as many SaaS startups. His specialties are growth analytics, business intelligence, web analytics, data driven marketing automation. Claudiu is an online optimization enthusiast who is always on the lookout for new tools, discovering fresh angles that help further a company’s growth. His key strength is using data to find growth opportunities.


You can find him on:

  1. twitter Twitter
  2. Quora Quora

Check out his latest articles

Engagement Scoring and Churn Prediction for Subscription Businesses

Did you know that up to 80% of the people that churn are customers with low or no engagement? Such numbers can break your business if you don’t do something about it. This is what I said in a recent

What Makes Users Stick with Your SaaS?

Find Your North Star Metric to Enable More Effective SaaS Customer Retention Strategies   Every company has one, but not every company knows it. No, it’s not a secret office passageway, or a sk

Tracking Website Visitors’ Activity with Google Analytics – a Step by St...

Web analytics tools can help any business gather data, gain new insights from user activity tracking and use these insights to improve their business. Tracking website visitors and customer flow throu

When should I upgrade to Universal Analytics – and how does it work?

Customers often ask me: When should I install the Universal Analytics code?  I always reply with the same question: Why do you think you need it? They usually shrug their shoulders and look at me for

3 Custom Optimization Tips for Your Shopping Cart

Shopping cart optimization can result in easily measurable, lucrative results, mainly because: there is clear buying intent for the users that get to the shopping cart; the goal of the optimization

3 Reasons why Shopping Cart Custom Domains Will Mean the End of Your Web Analyti...

After reviewing hundreds of Google Analytics implementations on ecommerce websites one thing caught my eye: more than 90% of Google Analytics tracking of third party shopping carts end up with errors.
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