About Author

Digital Analyst Consultant
Claudiu Murariu is co-founder and lead analyst at InnerTrends, a company that helps SaaS companies increase customer engagement by exposing behavioral patterns that lead to conversion or churn.

Claudiu has more than 10 years’ experience as a digital analyst consultant for enterprise-level companies and large SMBs, including Orange, Samsung, Telekom, Intel, and Bitdefender, as well as many SaaS startups. His specialties are growth analytics, business intelligence, web analytics, data driven marketing automation. Claudiu is an online optimization enthusiast who is always on the lookout for new tools, discovering fresh angles that help further a company’s growth. His key strength is using data to find growth opportunities.


You can find him on:

  1. twitter Twitter
  2. Quora Quora

Check out his latest articles

5 Tools to Boost Software Sales in 2011

Both 2010 and 2011 have been called Year of Conversion Rate Optimization. And there certainly isn’t any mistake in that, given the burst of both knowledge and tools out there on the topic. And the

Analytics Minibible for Software Vendors v2.0

It seems the interest for analytics in the software vendors community increases more and more, according to the requests I get by email. I believe in actionable metrics, so I decided to act and publis

Over the rivers and through the woods, to China Valley we go

Unless you've been on holiday these past weeks, I'm sure you know by now that we are off to China again. Yep, we loved it so much last time and the feedback was so good, that we've decided to re-visit

3 crucial conversion rate elements: Trust, Confidence and Security

How high is your shopping cart conversion rate? Is it 30 or less? 40? 60? One day a client asked me: what exactly makes a conversion rate to be smaller or higher? Is it the number of steps, the securi

Our first Software Selling Conference in China

Just in case you missed it, we are organizing our first Software Selling Conference in China that will take place on December 5th at the Park Plaza Beijing Science Park. If until now China was just a

3 factors that have impact on Conversion Rate

For the last couple of months there has been a frenzy here in our web marketing department about A/B testing and Conversion Rates. Why the frenzy? Basically because all elements came into place: we de
Simplify the eCommerce process. Try 2Checkout.
The most flexible digital commerce platform that can give your business a real boost.