About Author

VP Product Management at 2Checkout
My passion for software marketing and eCommerce development, together with my Computer Science diploma have brought me at 2Checkout.
I was glad to serve a two year term on the Board Directors of the Association of Software Professionals until 2010.
I have been passionately involved in web technologies and focused on helping software companies to sell more and to better understand the online business even prior to 2Checkout.
My personal interests revolve around rock and jazz music, art films, internet media and literature.
You can find me here:
  1. twitter My Twitter profile
  2. linkedin My Linkedin profile

Check out her latest articles

2Checkout Summer ’20 Release: Enhanced Commerce and Subscription Billing F...

Today marks the day of 2Checkout's Summer Release '20, an update which brings a multitude of new features and enhancements to the Avangate Monetization Platform. We've supercharged our platform's pote

Best 12 Tactics to Boost Average Order Value

Updated in March, 2020   First, what is AOV in eCommerce Average Order Value (AOV) is defined as the average dollar amount that a customer spends when placing an order, either via a conven

2Checkout Winter ‘19 Release: Strengthen Customer Relationships with Seamless ...

We are happy to announce today our Winter ‘19 product release of the enriched Monetization platform and new introduced API 6.0 and 2Pay.js library, which enhances merchants’ capabilities for subs

2Checkout Summer 2019 Release – Optimize Business Performance Worldwide

We are very excited to announce today our Summer ’19 product release, which brings merchants an all-in-one solution to ensure business scalability for any type of product and service! The latest 2Ch

11 eCommerce Checkout Tips that Increase Site and Cart Conversions

The eCommerce purchase flow should be pretty simple: people navigate through your site, choose the products or services they want to buy and add them to the shopping cart, ultimately placing an order.

2Checkout Winter ’17 Release: Optimize Customer Conversion and Lifetime Value ...

With the Winter 2017 release, we’re introducing a collection of new capabilities to advance our vision - we grow the digital sales and subscription relationships for our clients worldwide.
Simplify the eCommerce process. Try 2Checkout.
The most flexible digital commerce platform that can give your business a real boost.