About Author

VP Product Management
My passion for software marketing and e-commerce development, together with my Computer Science diploma and over 7 years' experience in online marketing strategy and planning, user experience, conversion rate analysis and product marketing have brought me at Avangate.
I was glad to serve a two year term on the Board Directors of the Association of Software Professionals until 2010.

I have been passionately involved in web technologies and focused on helping software companies to sell more and to better understand the online business even prior to Avangate.

My personal interests revolve around rock and jazz music, art films, internet media and literature.

You might also want to add me as a friend on your social media websites:

  1. twitter My Twitter profile
  2. linkedin My Linkedin profile
  3. stumbleupon My Stumbleupon
  4. facebook My Facebook

Subscribe to our RSS Feed for free software business updates!

Check out her latest articles

Hitting the Payments Wall

Limitations of Traditional Payment Processors With all the buzz around payments, it’s no surprise to see the industry undergoing another round of consolidation, or to hear of yet another challenger

Why Software & SaaS Shoppers Abandon Shopping Carts

We’ve all been there. Whether you call it window shopping, comparing prices, exploring gift options, or just mere curiosity, it’s followed by abandoning the checkout process.

7 Best Practices for Localized Pricing for Software Applications

No localization strategy is complete without localized product pricing. While most shoppers abandon their carts due to checkout processes that aren’t optimized, concerns about transaction security o

Tested Tactics to Reduce Voluntary Churn and Retain Customer Loyalty

In e-commerce businesses today, customer success depends on not only growing your customer base, but also nurturing customer loyalty. Everyone wants to gain new accounts, but implementing marketing st

What is Acceptable Churn for SaaS Businesses?

In the world of B2B SaaS, more and more data is available on what type of churn, or recession rates, are average and what kinds of rates are "acceptable." It’s business 101 that finding a new subscr

How to Make a Freemium Model Work for Your SaaS Business

SaaS businesses face some of the fiercest competition around. As such, it’s important to win the loyalty of customers and find ways to make your software stand-out from the rest. It’s not just abo
Simplify the eCommerce process. Try 2Checkout.
The most flexible digital commerce platform that can give your business a real boost.