About Author

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Adriana Iordan

VP Product Management at 2Checkout
My passion for software marketing and eCommerce development, together with my Computer Science diploma have brought me at 2Checkout.
I was glad to serve a two year term on the Board Directors of the Association of Software Professionals until 2010.
I have been passionately involved in web technologies and focused on helping software companies to sell more and to better understand the online business even prior to 2Checkout.
My personal interests revolve around rock and jazz music, art films, internet media and literature.
You can find me here:
  1. twitter My Twitter profile
  2. linkedin My Linkedin profile

Check out her latest articles

eCommerce Strategies
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4 minutes

7 Ways to Make It Easier for Your Customers to Renew Subscriptions

Every marketer should know by now that retaining customers is more cost-effective than acquiring new ones. On average, it costs five times as much to attract a new customer than to keep an existing on
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3 minutes

Curb Involuntary Churn with Tips and Tricks on How to Increase Authorization Rat...

Every year, cloud software and online services companies lose millions of dollars in potential recurring revenue to customer churn. While reducing churn is mission one for any subscription-based busin
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5 minutes

Hitting the Payments Wall

Limitations of Traditional Payment Processors With all the buzz around payments, it’s no surprise to see the industry undergoing another round of consolidation, or to hear of yet another challenger
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5 minutes

7 Best Practices for Localized Pricing for Software Applications

No localization strategy is complete without localized product pricing. While most shoppers abandon their carts due to checkout processes that aren’t optimized, concerns about transaction security o
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eCommerce Strategies
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5 minutes

What is Acceptable Churn for SaaS Businesses?

In the world of B2B SaaS, more and more data is available on what type of churn, or recession rates, are average and what kinds of rates are "acceptable." It’s business 101 that finding a new subscr
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5 minutes

Increasing Customer Lifetime Value for Software and SaaS Subscriptions

Most companies have some idea of their customer acquisition costs, or CAC. But another key metric for software companies isn’t always tracked as closely: customer lifetime value (CLV), or the value
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