About Author

VP Product Management at 2Checkout
My passion for software marketing and eCommerce development, together with my Computer Science diploma have brought me at 2Checkout.
I was glad to serve a two year term on the Board Directors of the Association of Software Professionals until 2010.
I have been passionately involved in web technologies and focused on helping software companies to sell more and to better understand the online business even prior to 2Checkout.
My personal interests revolve around rock and jazz music, art films, internet media and literature.
You can find me here:
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Check out her latest articles

Increasing Customer Lifetime Value for Software and SaaS Subscriptions

Most companies have some idea of their customer acquisition costs, or CAC. But another key metric for software companies isn’t always tracked as closely: customer lifetime value (CLV), or the value

What You Need to Know About Local Payments in Japan

Any business operating internationally knows you cannot succeed in a country without first knowing its financial trends and structures. Understanding just how potential customers tend and expect to pa

Avangate Launches the Growth Accelerator Suite

For the Fall '16 Release, Avangate launches the Growth Accelerator Suite, a collection of out-of-the-box tools that embed best practices designed to maximize Software and SaaS sales. Our latest featu

5 Coupon Conversion and Retention Best Practices for Sustainable Growth

Promotions continue to drive engagement for omnichannel commerce, offering the extra nudge that increases conversion and retention rates to power growth for your business. We’ve put together a list

5 Best Practices for Growing Customer Lifetime Value with Email

Increasing engagement continues to be the top focus of marketing divisions in companies of all sizes, along with boosting conversion and retention metrics. Here are five best practices for growing you

8 Tips to Consider When Creating Pricing Packages for Subscription-based Softwar...

Subscription software revenue is expected to hit $130 billion by the end of this year. That's a 21 percent increase over 2015. There's no doubt, the subscriptions model is gaining ground. However, eve
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