About Author

VP Product Management at 2Checkout
My passion for software marketing and eCommerce development, together with my Computer Science diploma have brought me at 2Checkout.
I was glad to serve a two year term on the Board Directors of the Association of Software Professionals until 2010.
I have been passionately involved in web technologies and focused on helping software companies to sell more and to better understand the online business even prior to 2Checkout.
My personal interests revolve around rock and jazz music, art films, internet media and literature.
You can find me here:
  1. twitter My Twitter profile
  2. linkedin My Linkedin profile

Check out her latest articles

5 Best Practices for Growing Customer Lifetime Value with Email

Increasing engagement continues to be the top focus of marketing divisions in companies of all sizes, along with boosting conversion and retention metrics. Here are five best practices for growing you

8 Tips to Consider When Creating Pricing Packages for Subscription-based Softwar...

Subscription software revenue is expected to hit $130 billion by the end of this year. That's a 21 percent increase over 2015. There's no doubt, the subscriptions model is gaining ground. However, eve

Tested Strategies to Reduce Involuntary Churn and Increase Customer Retention

Bringing leads into your sales funnel and converting them to loyal customers and brand advocates is a process involving significant planning. However, even after a lead has become a loyal customer, th

Avangate Summer ’16 Release: Increase Recurring Revenue with Extended Pay as Y...

With the Summer 2016 release, Avangate unveils new functionality designed to power recurring revenue momentum, nurturing continuous customer lifetime value (CLTV) growth. Take advantage of the latest

How to Increase Your Conversion Rate by 10 Percent. At least.

What's killing your conversion rates? A complicated purchase funnel? Unclear product or pricing pages, shopping cart abandonment? There are a number of factors that can keep your visitors or leads fro

Avangate Spring ‘16 Release: Maximize Revenue Growth with Conversion & Re...

With the Spring 2016 release, Avangate continues to build on its all-in-one platform designed to accelerate your path to revenue and enhance customer relationships.
Simplify the eCommerce process. Try 2Checkout.
The most flexible digital commerce platform that can give your business a real boost.