About Author

VP Product Management
My passion for software marketing and e-commerce development, together with my Computer Science diploma and over 7 years' experience in online marketing strategy and planning, user experience, conversion rate analysis and product marketing have brought me at Avangate.
I was glad to serve a two year term on the Board Directors of the Association of Software Professionals until 2010.

I have been passionately involved in web technologies and focused on helping software companies to sell more and to better understand the online business even prior to Avangate.

My personal interests revolve around rock and jazz music, art films, internet media and literature.

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Check out her latest articles

Best Tactics to Boost Average Order Value

First, some basics The Average Order Value (AOV) is defined as the average dollar amount that a customer spends when placing an order, either via a conventional website or a mobile application. If the

Tested Strategies to Reduce Involuntary Churn and Increase Customer Retention

Bringing leads into your sales funnel and converting them to loyal customers and brand advocates is a process involving significant planning. However, even after a lead has become a loyal customer, th

Avangate Summer ’16 Release: Increase Recurring Revenue with Extended Pay as Y...

With the Summer 2016 release, Avangate unveils new functionality designed to power recurring revenue momentum, nurturing continuous customer lifetime value (CLTV) growth. Take advantage of the latest

How to Increase Your Conversion Rate by 10 Percent. At least.

What's killing your conversion rates? A complicated purchase funnel? Unclear product or pricing pages, shopping cart abandonment? There are a number of factors that can keep your visitors or leads fro

Avangate Spring ‘16 Release: Maximize Revenue Growth with Conversion & Re...

With the Spring 2016 release, Avangate continues to build on its all-in-one platform designed to accelerate your path to revenue and enhance customer relationships.

Avangate removes support for TLS 1.0

May 10, 2016 update: The changes that were scheduled on May 1st were initially applied on May 3rd then reversed, as there were still a number of vendor applications who were not properly patched to su
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