Rethink Commerce Blog

Everything you need to know about commerce in one place

The Importance of Affiliate Marketing for Digital Customer Acquisition

Present day customers are increasingly moving to the virtual world to carry out each and every step of their entire 'buy' process. It means digital customer acquisition is a necessary core activity fo

2015 Digital Commerce Predictions

Anyone can make a prediction. Few, however, are willing to stick with it over the long haul, especially when the unforeseen can send things sideways. So, when Silicon Angle approached us about partici

Industry Buzz – December 2014

Hi Sellers! Happy December! It’s hard to believe we are at the end of another year. At the same time, 2015 looks to be even more exciting - and we’ve taken the last issue of the Insight to sum up

How Do Black Friday and Cyber Monday Stack Up? We Look at the Data

Americans have been obsessed with shopping for great deals on Black Friday since not long after Philadelphia police coined the term to refer to the big traffic jams on the day after Thanksgiving in th

Apple Watch: The Clock Is Ticking for SMBs To Make Money from the Internet of Th...

Recent conversations with SMB vendors have raised the question of Apple Watch and whether it presents an opportunity for them. I thought I would capture some of the key points of our discussion in a q

Digital Alley: The Newest Attraction on the Vegas Strip

If you’re attending Affiliate Summit West 2015 in Las Vegas, there are a slew of new attractions you’ll want to visit while in town – the new Las Vegas High Roller ferris wheel or LINQ, the down
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