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The Importance of Cart Flow in Global eCommerce. A 2Checkout Case Study

Localization for eCommerce businesses selling globally, the process of adapting your content to a specific locale or market, takes many forms. Among other considerations, it’s critical to carefully

How to Maximize Free Trial Conversion for Desktop Software

Trials are one of the top ways for desktop software companies to acquire new customers. Marketers are constantly seeking to improve trial conversion rates to grow their user base and reduce their CPA

The ABC…Zs of Conversion Rate Optimization

Every CRO project should begin with a baseline measurement and benchmark of the key metrics. There are many tools available today to marketers for granularly measuring web and mobile traffic and user

6 Principles of High Converting Landing Pages

A landing page can either make or break your marketing campaign. So how can we create landing pages that actually convert? Duane Brown, a performance marketer from Unbounce joined us recently to shar

A/B Testing to Increase Conversion Rates

Sometimes the best tests don’t tell us anything at all. When we go to the doctor, for example, we probably hope that our test results are negative. But when we get into things like CRO, we suddenly

Optimize Or Die… Or, Just Read A Book

Optimization is a popular topic these days. People like to optimize everything from website conversion rates (will I get more sales if I change this call-to-action?) to calorie consumption (will I los
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