About Author

Author Image

Shannon Macleod

Check out her latest articles

Uncategorized
Post Image
By
3 minutes

6 Principles of High Converting Landing Pages

A landing page can either make or break your marketing campaign. So how can we create landing pages that actually convert? Duane Brown, a performance marketer from Unbounce joined us recently to shar
Read more
Uncategorized
Post Image
By
2 minutes

A/B Testing to Increase Conversion Rates

Sometimes the best tests don’t tell us anything at all. When we go to the doctor, for example, we probably hope that our test results are negative. But when we get into things like CRO, we suddenly
Read more
Uncategorized
Post Image
By
2 minutes

Optimize Or Die… Or, Just Read A Book

Optimization is a popular topic these days. People like to optimize everything from website conversion rates (will I get more sales if I change this call-to-action?) to calorie consumption (will I los
Read more
Uncategorized
Post Image
By
2 minutes

CRO Like the Pros: No More Hail Marys!

Super Bowl is here, and Avangate is looking to the big names for some game-winning tips on how to CRO like the pros. We invite you to enjoy the highlights from our recent webinar with Chris Goward, th
Read more
Uncategorized
Post Image
By
2 minutes

New pH Metric and the Balanced Landing Page – What’s Yours?

The pH value of a substance indicates how acidic or alkaline it is. The higher the pH, the more basic (or alkaline); the lower, the more acidic. We can think of landing pages and their conversion rate
Read more
Uncategorized
Post Image
By
2 minutes

Trust No One? How Building Trust Can Increase Your Conversion Rate

The Internet was new and scary when Agent Fox Mulder popularized the phrase Trust no one during The X-Files’ heyday, but even today plenty of consumers are still hesitant to put their trust in websi
Read more
Simplify the eCommerce process. Try 2Checkout.
The most flexible digital commerce platform that can give your business a real boost.