About Author

Author Image

Shannon Macleod

Check out her latest articles

Uncategorized
Post Image
By
1 minute

Enter the Conversion Contest and Win an Apple Watch!

Did you know that April 9th is International CRO Day? Yes, this is real, and we’re joining conversion rate optimizers around the world to celebrate. Check out the list of CRO webinars and be inspire
Read more
Uncategorized
Post Image
By
3 minutes

What I Learnt at ConversionXL Conference 2015

I recently attended the first ConversionXL conference, held near Austin, Texas, right before SXSW. Organized by Peep Laja and company from Markitekt, the ConversionXL event brought together about 300
Read more
Uncategorized
Post Image
By
2 minutes

Split Test Like it Matters: Tips to Drive Revenues with CRO

Let’s examine how a scientific approach to split testing increased conversion rate by nearly 7% for one company, producing $650,000 incremental revenue per year. While the concept of testing may see
Read more
Uncategorized
Post Image
By
3 minutes

How Do Black Friday and Cyber Monday Stack Up? We Look at the Data

Americans have been obsessed with shopping for great deals on Black Friday since not long after Philadelphia police coined the term to refer to the big traffic jams on the day after Thanksgiving in th
Read more
Simplify the eCommerce process. Try 2Checkout.
The most flexible digital commerce platform that can give your business a real boost.