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Sales & Marketing VP

Sales & Marketing VP
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6 minutes

Grow Revenue Streams and Scale Your Online Business – CommerceNow 2020 Part 3

Unprecedented times like these offer a unique opportunity to take a step back and learn from our field’s top experts. 2Checkout hosted the fourth CommerceNOW 2020 online event this past June, bringi
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Sales & Marketing VP
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8 minutes

How to Use a Subscription Model to Sell Physical Goods

Though more and more companies are recognizing the importance and power of subscription models, selling physical goods through this model can be challenging. It’s worth remembering, however, that it
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Sales & Marketing VP
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8 minutes

10 Effective Video Ideas for Any B2B Business (with Tips and Examples)

Video is a must for brands. It’s everywhere. From social media to YouTube, the world can’t get enough of video, and that includes B2B buyers. 73% of marketers say video has positively impacted mar
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Sales & Marketing VP
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3 minutes

How SysTools Software Has Created a Successful Affiliate Marketing Program

Interview with Chirag Arora, Marketing Manager at SysTools   Thank you, Chirag, for taking the time for this interview. The company you represent, SysTools Software, has been working with us for
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Sales & Marketing VP
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8 minutes

5 Customer Success KPIs That Actually Make a Difference

Customer success is arguably the most important factor in the success of your business, and so it’s also the most important metric you can measure. Most SaaS companies, and in fact most successful c
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Sales & Marketing VP
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2 minutes

Privacy Shield Invalidated: 2Checkout Cross-Border Data Flows Remain Compliant

On July 16, 2020, the CJEU invalidated the EU-US Privacy Shield agreement (which was adopted in 2016 by the European Commission following the invalidation of the "Safe Harbor") in an effort to make t
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