Avangate Affiliate Network 2021 Benchmarks

2 minutes

For seven years in a row, the Avangate A­ffiliate Network has been ranked in mThink’s Blue Book as the #1 Affi­liate Network focused on Software and Digital Goods, and the #5 CPS Network Overall, and we owe that to the 54k affiliates that have chosen us as their business partner. Our network puts at their disposal over 1.2k affiliate programs that offer the possibility of up to 75% revenue share by selling a wide variety of over 24k products.

Given this context, we wanted to share some interesting affiliate marketing related benchmarks and insights into the sales power of the Avangate Affiliate Network. Affiliate (a.k.a publisher) or merchant (a.k.a advertiser), this info is useful for either party.




The most popular product categories among our affiliates are antivirus (cybersecurity) software and audio & video editing products. Following close is the multimedia & design category.




Did you know that almost 60% of the affiliates present in our network drive sales through content? That’s huge, and we are proud that our affiliates provide such quality reviews for the products listed in our affiliate network.




Almost half of the publishers are our long-term partners, having been part of Avangate Affiliate Network for more than three years. Almost 40% of them have over 10,000 monthly visitors from all over the world. The top three geos they sell in are North America, Europe, and APAC, in this order.




Considering that 81% of brands use affiliate programs to maximize their revenue, affiliate marketing is undoubtedly one of the easiest ways to start an online business. Already accounting for more than 15% of all digital media revenue, affiliate marketing is expected to grow by 10% over the next few years. You should definitely leverage this channel, if you aren’t already doing so.

Did we catch your attention? You can find the complete list of insights in the dedicated infographic on Avangate Affi­liate Network 2021 Benchmarks. Enjoy!


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