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How Do I Get the First 50 Customers For My Online Business?

When you’re just starting an online service business, getting those first customers can be hard. Most of your target customers don’t know about you or your business and what you offer. They don’

Shifting Mindsets: How Has 2020 Impacted Consumer Behavior

While many businesses champion various conversion optimization strategies, often marketers fail to commit time towards understanding the psychological processes that can encourage customers to make a

Content Localization Strategy for eCommerce

The eCommerce market is growing with unprecedented speed. In 2019, eCommerce sales worldwide amounted to $3.53 trillion US. What’s more, by 2022 this number is expected to increase to $6.54 trillion

Website Personalization: 10 Ways to Keep Visitors Coming Back

In 2014, Coca-Cola launched a "Share a Coke" campaign, which emblazoned bottles of coke with hundreds of names like Jessica, Ravi, and Dan. The goal of the campaign was to build a more personal connec

10 Effective Video Ideas for Any B2B Business (with Tips and Examples)

Video is a must for brands. It’s everywhere. From social media to YouTube, the world can’t get enough of video, and that includes B2B buyers. 73% of marketers say video has positively impacted mar

5 Customer Success KPIs That Actually Make a Difference

Customer success is arguably the most important factor in the success of your business, and so it’s also the most important metric you can measure. Most SaaS companies, and in fact most successful c
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