Rethink Commerce Blog

Everything you need to know about commerce in one place

Sales & Marketing VP

Website Personalization: 10 Ways to Keep Visitors Coming Back

In 2014, Coca-Cola launched a "Share a Coke" campaign, which emblazoned bottles of coke with hundreds of names like Jessica, Ravi, and Dan. The goal of the campaign was to build a more personal connec

Strategies to Retain Customers and Increase Profits – CommerceNow 2020 Par...

Despite the turmoil brought about by COVID-19 this year, CommerceNow 2020 came off without a hitch for its fourth year this past June, and featured some of our best presentations to date. Topics cover

How 2Checkout’s New Ordering Engines, Inline Cart and ConvertPlus, Can Optimiz...

Each customer reacts differently to the online checkout experience, and it is critical to tailor it as much as possible to their needs and comfort level in order to drive conversions and increase reve

Grow Revenue Streams and Scale Your Online Business – CommerceNow 2020 Part 3

Unprecedented times like these offer a unique opportunity to take a step back and learn from our field’s top experts. 2Checkout hosted the fourth CommerceNOW 2020 online event this past June, bringi

How to Use a Subscription Model to Sell Physical Goods

Though more and more companies are recognizing the importance and power of subscription models, selling physical goods through this model can be challenging. It’s worth remembering, however, that it

10 Effective Video Ideas for Any B2B Business (with Tips and Examples)

Video is a must for brands. It’s everywhere. From social media to YouTube, the world can’t get enough of video, and that includes B2B buyers. 73% of marketers say video has positively impacted mar
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