About Author

VP Corporate Marketing at 2Checkout
I have 15+ years of expertise in marketing for B2B (Commerce, Online Payments, Subscription Billing, SaaS/Cloud Services).
I'm very passionate about everything I do and the opportunity of working in an international environment, with clients from all continents, has made me aware of cultural and economic differences on various markets. Therefore each client is special and I take this into account for every implemented project.
In my free time I enjoy a lot traveling, going out with my friends & watching movies and I also try to stay updated with the latest online news.
You can find me here:
  1. twitter My Twitter profile
  2. linkedin My Linkedin profile

Check out her latest articles

Online Businesses Plan to Innovate, and Improve Their Offerings to Offset COVID-...

Doing business in a time of uncertainty can be daunting; economic uncertainties lead to consumer behavior changes. During the Great Recession of 2008 we saw people switching to cheaper products. The B

Steps to a Perfectly Written eCommerce Business Plan 

Given the current context, having a digital presence is more important than ever. Although there has been a drastic shift in people’s spending habits, consumers and businesses are still buying more

eCommerce Branding: Guide on Building an Online Business that Stands Out

As Seth Godin famously said, A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over an

How to Drive Leads Through Outbound and Sales Strategies

It’s fair to say that Aaron Ross, Co-CEO of Predictable Revenue Inc., understands outbound inside and out: he has written best-selling books based on the outbound systems he and his team created for

How to Communicate in Times of Crisis

Let’s go back in time by two months. What seemed to be an isolated health issue affecting a small population in one part of the world, turned into a global nightmare in just a few weeks. The outb

Mistakes You Should Avoid With Your Software/SaaS Product Launch

Ideally, the launch of a software/SaaS product should be the coronation of the enormous amount of effort (and expenses) dedicated by a company to the development of a new product, meant to help it ga
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