About Author

VP Corporate Marketing at 2Checkout
I have 15+ years of expertise in marketing for B2B (Commerce, Online Payments, Subscription Billing, SaaS/Cloud Services).
I'm very passionate about everything I do and the opportunity of working in an international environment, with clients from all continents, has made me aware of cultural and economic differences on various markets. Therefore each client is special and I take this into account for every implemented project.
In my free time I enjoy a lot traveling, going out with my friends & watching movies and I also try to stay updated with the latest online news.
You can find me here:
  1. twitter My Twitter profile
  2. linkedin My Linkedin profile

Check out her latest articles

Avoid Lead Purgatory by Using Self-Service Commerce for Your B2B Sales

Software buyers have changed, but the sales process they experience doesn’t yet match For decades, software companies have approached business-to-business (B2B) sales mostly by building direct sa

What to Do Before Going Live with Your eCommerce Website 

Your great product idea is ready to be introduced to the world! Your website launch can only be successful if your product and business plan are strong. You have immense potential for growth, a well-d

Top Lessons Businesses Must Learn from COVID-19 to Grow in the New Post-pandemic...

None of us imagined a year ago what we would have to face in just a few months (maybe just Bill Gates). None of us imagined our everyday work to be done mostly or completely online, from home. None of

Online Businesses Plan to Innovate, and Improve Their Offerings to Offset COVID-...

Doing business in a time of uncertainty can be daunting; economic uncertainties lead to consumer behavior changes. During the Great Recession of 2008 we saw people switching to cheaper products. The B

Steps to a Perfectly Written eCommerce Business Plan 

Given the current context, having a digital presence is more important than ever. Although there has been a drastic shift in people’s spending habits, consumers and businesses are still buying more

eCommerce Branding: Guide on Building an Online Business that Stands Out

As Seth Godin famously said, A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over an
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