About Author

VP Corporate Marketing at 2Checkout
I have 15+ years of expertise in marketing for B2B (Commerce, Online Payments, Subscription Billing, SaaS/Cloud Services).
I'm very passionate about everything I do and the opportunity of working in an international environment, with clients from all continents, has made me aware of cultural and economic differences on various markets. Therefore each client is special and I take this into account for every implemented project.
In my free time I enjoy a lot traveling, going out with my friends & watching movies and I also try to stay updated with the latest online news.
You can find me here:
  1. twitter My Twitter profile
  2. linkedin My Linkedin profile

Check out her latest articles

Build a Qualified B2B Sales Pipeline Using the Right Channels

An essential piece of sales success is attracting the qualified lead: the customer who has the need and financial capacity to buy your product or service. Drawing in and ultimately converting this kin

Here’s How to Build an eCommerce Website Step-by-Step

Global retail eCommerce sales are expected to grow by 16.5% in 2020, to a whopping $3.914 trillion. KPMG reported in their Global Online Consumer Report that nearly 60% of these shoppers say they shop

Avoid Lead Purgatory by Using Self-Service Commerce for Your B2B Sales

Software buyers have changed, but the sales process they experience doesn’t yet match For decades, software companies have approached business-to-business (B2B) sales mostly by building direct sa

What to Do Before Going Live with Your eCommerce Website 

Your great product idea is ready to be introduced to the world! Your website launch can only be successful if your product and business plan are strong. You have immense potential for growth, a well-d

Top Lessons Businesses Must Learn from COVID-19 to Grow in the New Post-pandemic...

None of us imagined a year ago what we would have to face in just a few months (maybe just Bill Gates). None of us imagined our everyday work to be done mostly or completely online, from home. None of

Online Businesses Plan to Innovate, and Improve Their Offerings to Offset COVID-...

Doing business in a time of uncertainty can be daunting; economic uncertainties lead to consumer behavior changes. During the Great Recession of 2008 we saw people switching to cheaper products. The B
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