About Author

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Alexandra Marcu

VP Corporate Marketing at 2Checkout
I have 15+ years of expertise in marketing for B2B (Commerce, Online Payments, Subscription Billing, SaaS/Cloud Services).
I'm very passionate about everything I do and the opportunity of working in an international environment, with clients from all continents, has made me aware of cultural and economic differences on various markets. Therefore each client is special and I take this into account for every implemented project.
In my free time I enjoy a lot traveling, going out with my friends & watching movies and I also try to stay updated with the latest online news.
You can find me here:
  1. twitter My Twitter profile
  2. linkedin My Linkedin profile

Check out her latest articles

B2B Commerce
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11 minutes

How to Generate More B2B Leads in 2022

The wave of accelerated digitalization in the past couple of years has taken consumer markets by storm, but it’s also made a mark in the B2B space. While business-to-business sales have, in the past
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B2B Commerce
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10 minutes

5 Lessons B2B Companies Can Learn from Consumer Markets

Of the many changes that the pandemic has brought to the global economy, it could well be that the expanded B2B marketplace is the most consequential. During the pandemic, many firms moved their opera
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eCommerce Strategies
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4 minutes

7 Tips for an Effective SaaS Pricing Page

Pricing. You’ve narrowed yours down through extensive analysis of your features, value propositions, buyer personas and competitors. But how should you display it to get that conversion? Don’t wor
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B2B Commerce
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14 minutes

Build a Qualified B2B Sales Pipeline Using the Right Channels

An essential piece of sales success is attracting the qualified lead: the customer who has the need and financial capacity to buy your product or service. Drawing in and ultimately converting this kin
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eCommerce Strategies
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12 minutes

Here’s How to Build an eCommerce Website Step-by-Step

Global retail eCommerce sales are expected to grow by 16.5% in 2020, to a whopping $3.914 trillion. KPMG reported in their Global Online Consumer Report that nearly 60% of these shoppers say they shop
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B2B Commerce
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8 minutes

Avoid Lead Purgatory by Using Self-Service Commerce for Your B2B Sales

Software buyers have changed, but the sales process they experience doesn’t yet match For decades, software companies have approached business-to-business (B2B) sales mostly by building direct sa
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