About Author

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Alexandra Marcu

VP Corporate Marketing at 2Checkout
I have 15+ years of expertise in marketing for B2B (Commerce, Online Payments, Subscription Billing, SaaS/Cloud Services).
I'm very passionate about everything I do and the opportunity of working in an international environment, with clients from all continents, has made me aware of cultural and economic differences on various markets. Therefore each client is special and I take this into account for every implemented project.
In my free time I enjoy a lot traveling, going out with my friends & watching movies and I also try to stay updated with the latest online news.
You can find me here:
  1. twitter My Twitter profile
  2. linkedin My Linkedin profile

Check out her latest articles

Growth Strategies
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6 minutes

How to Communicate in Times of Crisis

Let’s go back in time by two months. What seemed to be an isolated health issue affecting a small population in one part of the world, turned into a global nightmare in just a few weeks. The outb
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eCommerce Strategies
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9 minutes

Mistakes You Should Avoid With Your Software/SaaS Product Launch

Ideally, the launch of a software/SaaS product should be the coronation of the enormous amount of effort (and expenses) dedicated by a company to the development of a new product, meant to help it ga
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