About Author

Communications & AR Senior Manager
Into marketing communications for technology since 1998 and loving it. 

My motto, because it’s what I‘ve been doing in most of my professional life.  I am an advocate of neat communication, well organized and integrated marcom actions. I’ve learnt a lot since I came to Avangate and enjoy the challenge of an impossible-to-get-bored-at job. Also a mother of two, so I have to be quick and efficient at everything I do (oh, that’s a rhyme).

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Check out her latest articles

2Checkout: Black Friday & Cyber Monday Weekend Surge in Digital Goods Sales...

As soon as Cyber Monday was over, we took a sneak peek into our platform numbers to see how sales evolved during the Thanksgiving promo period. We looked particularly into software, SaaS, and onli

10 Subscription Myths Debunked

If the idea of following a subscription monetization model for your company sounds scary, we ’re here to tell you there’s nothing to be afraid of. A bunch of myths shouldn’t hold you back—esp

Get a Glimpse at Global Online Shopper Behavior

From how often shoppers make online purchases to how they prefer to get information and what they pay most attention to, there’s a whole lot that businesses need to know about online shoppers in ord

The 2Checkout Digital Commerce Benchmark – Trends in the Last 12 Months

How has the eCommerce business evolved from 2018 to 2019? For our latest Digital Commerce Benchmark, we analyzed millions of transactions worldwide that were carried out through 2Checkout’s platform

What Matters Most to Software Buyers: 2018 Software Buying Survey Results

Do you care what software buyers think? If you’re selling software, you probably do—and you should certainly check out our most recent software buying survey results.

How to Transform Your Business into a Profitable Subscription Business

So you’ve got a software business and want to make the switch to subscriptions, but aren’t sure where to start. You’re in the right place: we’ve got a nice solid framework to get you started,
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