Rethink Commerce Blog

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2Inspire Series – Interview with Jane Portman, Co-Founder of Userlist

The newest episode of the 2Inspire Interview Series, where eCommerce thought leaders and practitioners share their experiences and lessons, is out! We couldn’t be more excited to have Jane Portman a

Understanding and Optimizing Fraud Prevention

Updated in February, 2022.    The global market has seen a significant shift in the eCommerce industry, primarily due to the COVID-19 pandemic. Modern life has seen rapidly growing digitalization, a

The Hidden Benefits of Friction During the Onboarding Process

In the SaaS space, onboarding and friction are not usually seen as complementary. Friction, after all, implies resistance, and that’s the last thing you want for your customers’ journey, right? Bu

eCommerce Video: How to Use Video Content in Your Strategy

As an eCommerce business, it’s essential to use video content in your marketing strategy. Why? Because video is one of the most effective forms of content when it comes to increasing trust, visibili

The Future of B2B eCommerce: Trends and Statistics

The evolution of B2B eCommerce from a niche segment of the commercial market to where it will soon equal or surpass traditional channels has been underway for some time now. Propelled initially by Saa

How to Successfully Start and Scale Your E-learning Business

Since the pandemic broke out at the start of 2020, the adoption of new technologies has accelerated tremendously. So, as Zoom replaced in-person meetings and pajama pants replaced trousers, it was onl
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