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Resources
About Author
Adela Dincea
Check out her latest articles
B2B Commerce
How to Use Customer Success to Lower Churn and Accelerate Growth
When your customers’ success is clearly driven by your services, your customers have a strong incentive to keep using them. This means that your customer success team can play a key role in generati
eCommerce Strategies
Letting Data Drive Your Website Redesign
We all know that company websites do a lot of the heavy lifting in the world of digital commerce, but what’s the best way to approach a redesign? It may be tempting to go all-in with a dramatic tran
eCommerce Strategies
Reshape Your Approach to Leads: Identify Your ICP and Build a Lead Scoring Model...
Who is your ideal customer? Today, most businesses know who they are targeting and may even develop detailed profiles of the customer types they market to (also known as customer personas). But are th
eCommerce Strategies
How to Optimize Content on eCommerce Product Pages to Drive More Traffic
One of our recent webinars began with an astonishing statistic: It’s recently been predicted that by 2040, around 95% of all purchases will be made via eCommerce, and it’s likely the pandemic has
Conversion & Optimizations
The Hidden Benefits of Friction During the Onboarding Process
In the SaaS space, onboarding and friction are not usually seen as complementary. Friction, after all, implies resistance, and that’s the last thing you want for your customers’ journey, right?
Bu
B2B Commerce
Most Popular 2Checkout (now Verifone) Content of 2021
2021 has been quite a year, hasn’t it? With all of its ups and downs, this year reinforced the conviction that online businesses will need to pursue resilience, adaptability, and flexibility in orde