Rethink Commerce Blog

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Avangate Wins 5

Avangate celebrates its five year anniversary today. To mark the occasion, we sat down on soft couches and thought hard about what we've gained in all of these years. And came up with a little concept

Are You Making These 11 SEO Mistakes With Your Website?

Is your software-selling website really optimized for search engines? Because -from our experience- sometimes even skilled webmasters fail to notice certain SEO issues that can severely impact their r

Analytics Minibible for Software Vendors v2.0

It seems the interest for analytics in the software vendors community increases more and more, according to the requests I get by email. I believe in actionable metrics, so I decided to act and publis

See you at Affiliate Summit East!

We're preparing for a trip to the US during August 15-17 - to New York City, to be more specific. I'm pretty excited to attend Affiliate Summit East 2010, a major event of the affiliate industry, toge

Quick Tip to Increase your Affiliate Sales: Look at your Shopping Cart

Nowadays everyone is talking about increasing your conversion rate as the main driver for generating more revenue online. Well, it is, actually :) and it's up to all entities in the buying process –

3 crucial conversion rate elements: Trust, Confidence and Security

How high is your shopping cart conversion rate? Is it 30 or less? 40? 60? One day a client asked me: what exactly makes a conversion rate to be smaller or higher? Is it the number of steps, the securi
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