In 2017 we made a promise: to offer the industry’s most comprehensive product and service suite in the subscription billing and Commerce space. Today, we are delighted to say that 2Checkout’s Avangate Monetization Platform keeps that promise.
In 2018, we launched a new brand identity and platform, we had many new content initiatives, won awards, contributed to great success stories for our clients, and more.
We’re deeply grateful to our customers, partners, employees, and friends who’ve helped us get this far. We couldn’t have done it without you.
Below, we’ve gathered our top twelve 2Checkout blog articles of 2018. We hope you get inspired and that they will guide you through the process of planning for 2019!
January
130+ eCommerce & Digital Marketing Events in 2018 You Shouldn’t Miss
In today’s world, it couldn’t be any easier to connect with entrepreneurs, specialists, innovators, and creatives. While interacting online is helpful, connecting with people face-to-face at conferences is even better.
Fortunately for you, we’ve organized all the best affiliate, technology, eCommerce, marketing and related events and conferences in 2018 into one easy “must-attend” list. Make sure to block your calendar for at least one of these conferences, so you can help your business grow this year and beyond.
February
17 Books That Will Help Increase Sales of Your Online Business
Selling software and SaaS is quite a challenge if you think about all the work you have to do, especially if you’re in B2B sales. Before adopting all the technology trends meant to make selling easier, you should catch up on your reading and get to know all the basics of the industry. Once you have as much knowledge as possible on your side, you’ll be able to make better decisions regarding your sales process.
Given this need for knowledge, we’ve gathered a list of 17 sales books that are meant to help you improve your strategy and tactics.
March
14 Great Social Media Tools for SaaS Marketers
Social media is all about innovative strategies and smart tools these days. And it’s no wonder since you can find a tool to help you in just about anything: community management, scheduling, automation, content curation, and the list goes on.
So, from this crowded landscape, which tools should you pick? We have a few suggestions for you.
April
How Personalization Could Change Your eCommerce Game
You know when you’re browsing a website, finally click on a product, and another part of the page then shows recommendations of other products you might also like? This is personalization in action. However, personalization is more than just recommending products, and it’s definitely not restricted to eCommerce websites.
Here are a few tips and tricks you can test out!
May
UX and CX Mistakes That Are Costing You Customers
Now more than ever, online businesses that want to succeed must concentrate on the overall customer experience which starts from the discovery journey that leads people to a particular offer and continues throughout the entire relationship with the brand.
Everything starts with a precise map of the entire customer journey.
Once you mapped the entire journey, try to gauge your customer’s level of happiness; identify any form of friction and start optimizing the journey by eliminating any form of delay or frustration caused by a bad UX, or cumbersome processes. What to watch out for? Read on to find out.
June
Keep Your SaaS Business Safe – 5 Mistakes to Avoid
As a SaaS provider, you need to store plenty of sensitive data: not just information related to your own business operations, but also customer data. In a complex world that seems to see new ransomware attacks and data breaches every week, all SaaS businesses must take measures to keep their own internal data—as well as customer data—safe and secure, especially as tougher compliance standards such as GDPR come into force.
But with security technologies changing fast and hackers constantly developing new techniques, how can SaaS companies keep up? Check out this blog post that covers five common mistakes you must avoid if you want to protect your SaaS business.
July
11 Experts Share their Growth Hacking Tips for eCommerce Businesses
Running your own eCommerce business is not an easy task, especially if you are seeking constant growth. And if it didn’t happen to you so far, you will run out of ideas on how to grow your eCommerce business, at some point. That’s why we asked 11 of the best digital marketing, growth hacking, and eCommerce experts out there the following question: “What’s the one growth hack every eCommerce business should leverage?”.
Find out what they answered in this blogpost!
August
How to Transform Your Business into a Profitable Subscription Business
So you’ve got a software business and want to make the switch to subscriptions, but aren’t sure where to start. You’re in the right place: we’ve got a nice solid framework to get you started, as well as a full set of best practices to help you make the switch. Read on for a summary of our recent webinar with Subscription Insider’s Kathy Greenler Sexton and our own Philipp Reichardt, Vice President of Sales at 2Checkout.
September
The Best SEO Tools to Optimize Your Website and Improve Rankings
To stand out in such a competitive space, you need to optimize your website for search engines by targeting specific keywords and keeping up with the latest optimization trends.
You have to read about the latest changes to search engine results pages, stay informed about both on-page and off-page best practices, keep track of analytics and numbers, monitor performance and so on.
Luckily, you don’t have to do it alone. There are a variety of tools you can use to monitor your site’s performance and discover opportunities to improve. Here are some of our favorites!
October
Mastering Mobile Payments for Software and SaaS Companies
With 5 billion mobile users in the world, compared with just 1.2 billion people with bank accounts, mobile payments offer a major opportunity for companies to reach new markets, increase sales, experiment with new technologies, and catch buyers exactly at the moment they’re ready to make a purchase.
Let’s take a look at some details to consider when evaluating mobile payments. The benefits clearly outweigh the downsides, so don’t wait, get started with mobile payments today!
November
2Inspire Series – Interview with Sujan Patel, Co-Founder of Mailshake & Ramp Ventures
We’re super happy to have the opportunity to chat with Sujan Patel, the co-founder of Ramp Ventures, and a partner in a handful of software companies including ContentMarketer.io, Narrow, Quuu, and Mailshake. With more than 14 years of experience as a marketer and entrepreneur, Sujan has helped hundreds of companies boost online traffic and sales and strengthen their online brand reputation. Don’t miss the full interview!
December
The Future of eCommerce – Predictions for 2019
What do the current trends indicate future developments in eCommerce in 2019?
Will we see continued growth and significant innovation, or will digital commerce suffer under increasing pressure from state regulation and cybersecurity threats? Considering that 3.6 billion people (almost half of the Earth’s population) across the world now have Internet access, we might expect online shopping to keep growing exponentially.
Let’s delve into some of the most visible ones below and try to see what the future has in store for digital commerce.
We want to send a big thank you to everyone for reading our posts and we promise to bring you even better content next year!
Have a fantastic 2019!
