Rethink Commerce Blog

Everything you need to know about commerce in one place

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Over the rivers and through the woods, to China Valley we go

Unless you've been on holiday these past weeks, I'm sure you know by now that we are off to China again. Yep, we loved it so much last time and the feedback was so good, that we've decided to re-visit

Ada Lovelace Day – Interview with Movavi’s Natalie Khudyakova

Today the world celebrates Ada Lovelace Day (ALD), an international day of blogging to draw attention to women excelling in technology. Ada Lovelace is often referred to as the worlds' first programme

Meet me at the corner of Product and Market – or else!

It's got to be the single-most asked question in the software business world. Beginning startups - both rolling in VC hay and bootstrapping - ask it. Existing software companies, as they get whacked a

New Year – New Google Realities

When William Gibson said "The future is here. It's just not evenly distributed yet", he could have been talking about how Google is reinventing its search results right now and incidentally altering t

Breaking Google’s Glass Ceiling with a Microsite

So you've tried endlessly tweaking your AdWords, starting a blog and even begun Twittering this year, and you're still on the second or worse page of Google results for the keywords that matter most.

Don’t bother the trial user with licensing stuff until the user is hooked

What makes a person want to whip out their credit card and buy your software? Hint: It's not being nagged about how many days they have left in their trial every time they run your program. It seems l
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