Rethink Commerce Blog

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150+ Negative Keywords for Software Selling AdWords Campaigns

Selling software over the Internet with Google AdWords has a lot of traps that we should learn to avoid as good as possible, so that our ads reach more targeted prospects every day. One of the trickie

Increase Software Conversions Part 4

Don't Lose Users on the First Screen! This is part 4 of a 5-part series: How to convert more software trials to purchases. Nothing's worse than opening new software and staring at a vast white screen

Why Hammers Sell Better Than Your Software

Hammers Sell Better Than Software Back in April my friend and fellow microISV Andy Brice conducted a software vendor survey that highlighted something that doesn't get the attention it should: while

Increasing Software Conversions Part 3

Use a "Tips" Newsletter to Follow Up on a Trial This is part 3 of a 5-part series: How to convert more software trials to purchases. What do you do with customer's email addresses during their trial?

How Should Startups Approach ReadWriteWeb

ReadWriteWeb - Web technology blog Bob Walsh's new book, "The Web Startup Success Guide" has just been officially launched on Amazon. As promised in my previous post, here is another example of what y

Avangate reviewed in “The Web Startup Success Guide” by Bob Walsh

I'm really excited to bring to your attention the brand new book written by our friend and collaborator, Bob Walsh.  It's called "The Web Startup Success Guide" and its official launch date is next w
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