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Sales & Marketing VP

Sales & Marketing VP
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2 minutes

Know Your SaaS Onboarding and Activation Metrics

Subscription-based companies have a whole extra layer of complexity in terms of measuring business performance, by comparison to traditional ones. From acquiring customers to onboarding them, from in
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Sales & Marketing VP
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8 minutes

Website Popups: How to Use Them to Boost Conversion

So, you’re a marketer, an entrepreneur with minimal budget or even a solopreneur with no budget at all, and you’re trying to promote your brand somehow.  You’re using any and all methods tha
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Sales & Marketing VP
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5 minutes

Highlights of the California Consumer Privacy Act

What is the CCPA? The California Consumer Privacy Act, enacted in 2018 and set to take effect on January 1, 2020, creates new consumer rights for California residents, such as rights relating to th
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Sales & Marketing VP
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6 minutes

2Checkout Winter ‘19 Release: Strengthen Customer Relationships with Seamless ...

We are happy to announce today our Winter ‘19 product release of the enriched Monetization platform and new introduced API 6.0 and 2Pay.js library, which enhances merchants’ capabilities for subs
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Sales & Marketing VP
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4 minutes

How Do You Measure “Great” in Your Agile Team

In a recent webinar hosted by 2Checkout and moderated by 2Checkout Program Manager, Cristina Lupu, Agile expert Mihai Olaru, program manager at PM Access and Agile trainer and coach, covered some of
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Sales & Marketing VP
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6 minutes

5 Great Methods to Promote B2B SaaS Content

More and more tech companies are taking on a SaaS business model rather than app sales, which drastically changes the way digital marketing strategies should be employed. The difference is even stark
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