Rethink Commerce Blog

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Conversion & Optimizations

Sales & Marketing VP
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8 minutes

What Are Buyer Personas and How to Create Them

User personas were introduced in 1998 by Alan Cooper to inform design strategy when the internet wasn’t as smooth as it could be. Shortly thereafter, this same concept was applied to buyers. Buyer p
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Sales & Marketing VP
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4 minutes

Make Your Business Customer-Centric – CommerceNOW ‘19 Part 1

On June 19 & 20, we proudly hosted our third CommerceNOW online event, where 12 amazing marketing, sales, and eCommerce experts shared their knowledge with the audience. Over 1,200 people register
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Executive / Owner
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4 minutes

How to Make Your Website Lightning Fast (And Why That Matters)

 Since 2010, Google has included page speed among the most important signals determining a website’s search ranking. Page speed is the wait-time for your site to load that visitors have to endure.
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Executive / Owner
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6 minutes

Your Must-Read Books for this Summer

Summer is here! You know what that means: time to spend those long, lazy weekends with your nose in a book! Below are some of our recommendations for the next months for you to delve into. There's a l
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Executive / Owner
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3 minutes

Industry Buzz – June 2019

Hi, sellers! What’s the one thing you want to work on this month? Could be conversion rate optimization, fighting the taxation hassle, building a scaling strategy, an onboarding plan or maybe findin
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Executive / Owner
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1 minute

How to Grow Your Digital Commerce Expertise for Free at CommerceNOW ’19

Are you interested in the latest insights and actionable strategies and tactics that can drive your online business forward? On June 19-20 you’ll have the chance to discover them live at the largest
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