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CRO Specialist

Check out his latest articles

Beyond the Click: Exploring Behavioral Biases in Everyday Decision-Making and CR...

Picture this: You're on a quest to understand the minds of your website's visitors, to unravel the secrets of their decision-making processes, and to turn their fleeting interest into unwavering commi

The Truth vs. the Test: Understanding the Gap Between A/B Testing Tools and Real...

You've successfully executed your A/B tests, meticulously analyzed the data, and made strategic decisions based on the results. However, a puzzling situation emerges as the outcomes observed in those

70 CRO Must-Read Articles and eBooks

When any of us are aiming for improvement in an area of our eCommerce business, we are likely to turn to blog posts for advice. Conversion Rate Optimization (CRO) is no different. We all want to drive

How to Create High-converting Signup Forms

Anyone running an online business today has faced this problem at some point: how do you grow your mailing lists and generate more leads?
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