Rethink Commerce Blog

Everything you need to know about commerce in one place

Conversion & Optimizations

What is PSD2 and What Does Strong Customer Authentication (SCA) Mean for You?

Initially introduced in January 2018, the Payment Services Directive 2 (PSD2) has by now taken effect in the entire European Union in the local legislation.

Industry Buzz – July 2019

Hi, sellers! We’ve rounded up ten resources that will inspire you to improve your online business. Whether you choose to adopt a subscription model, to improve your marketing strategy, to change you

What Are Buyer Personas and How to Create Them

User personas were introduced in 1998 by Alan Cooper to inform design strategy when the internet wasn’t as smooth as it could be. Shortly thereafter, this same concept was applied to buyers. Buyer p

Make Your Business Customer-Centric – CommerceNOW ‘19 Part 1

On June 19 & 20, we proudly hosted our third CommerceNOW online event, where 12 amazing marketing, sales, and eCommerce experts shared their knowledge with the audience. Over 1,200 people register

How to Make Your Website Lightning Fast (And Why That Matters)

 Since 2010, Google has included page speed among the most important signals determining a website’s search ranking. Page speed is the wait-time for your site to load that visitors have to endure.

Your Must-Read Books for this Summer

Summer is here! You know what that means: time to spend those long, lazy weekends with your nose in a book! Below are some of our recommendations for the next months for you to delve into. There's a l
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