Rethink Commerce Blog

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B2B Commerce

B2B Commerce
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14 minutes

Build a Qualified B2B Sales Pipeline Using the Right Channels

An essential piece of sales success is attracting the qualified lead: the customer who has the need and financial capacity to buy your product or service. Drawing in and ultimately converting this kin
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B2B Commerce
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3 minutes

The State of B2B Digital Commerce in 2020 and Beyond 

It’s no secret that the global B2B eCommerce market is six times bigger than B2C, and that a significant double-digit growth is expected for B2B eCommerce in upcoming years: a CAGR of 17
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B2B Commerce
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6 minutes

How to Deliver Customer-Centric Experiences in B2B eCommerce – Live Panel Wra...

We recently hosted a live online discussion with industry experts from B2B eCommerce: Andy Hoar, CEO of Paradigm B2B, Andy Culligan, CEO of Leadfeeder, and Kate Sheridan, Senior Manager of B2B Commerc
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B2B Commerce
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8 minutes

Avoid Lead Purgatory by Using Self-Service Commerce for Your B2B Sales

Software buyers have changed, but the sales process they experience doesn’t yet match For decades, software companies have approached business-to-business (B2B) sales mostly by building direct sa
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B2B Commerce
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6 minutes

How to Benefit From Going Digital With B2B Payment Process

Online shopping is ubiquitous today—nearly 96% of Americans make at least one online purchase each year, and $4.1 trillion in digital transactions were made in 2019. Digital payments in the B2C sect
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B2B Commerce
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8 minutes

10 Effective Video Ideas for Any B2B Business (with Tips and Examples)

Video is a must for brands. It’s everywhere. From social media to YouTube, the world can’t get enough of video, and that includes B2B buyers. 73% of marketers say video has positively impacted mar
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