Rethink Commerce Blog

Everything you need to know about commerce in one place

B2B Commerce

Most Popular 2Checkout (now Verifone) Content of 2021

2021 has been quite a year, hasn’t it? With all of its ups and downs, this year reinforced the conviction that online businesses will need to pursue resilience, adaptability, and flexibility in orde

Everything You Need to Know About Sales Enablement

Buyers have more authority over their customer journey than ever before. With so much information being distributed online, customers have the ability to arm themselves with the research they need to

How to Close The Gap Between Sales-Assisted and Self-Service

B2B eCommerce has seen dramatic growth over the years. If you want to connect with the modern B2B buyer, the right eCommerce strategy is just the thing to put you ahead of the competition. But while e

5 Lessons B2B Companies Can Learn from Consumer Markets

Of the many changes that the pandemic has brought to the global economy, it could well be that the expanded B2B marketplace is the most consequential. During the pandemic, many firms moved their opera

It’s Time to Develop Your B2B Social Selling Strategy

You might love scrolling through your Twitter feed to get the latest news or checking out old friends’ new cat pics on Facebook. But are you making the most of social media for your business?  

Understanding and Optimizing the B2B Buyer Journey

In 2021, B2B software customers don’t need to and don’t want to talk to your sales team just to learn about your company and products or to compare pricing or features. They can access all of this
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