Rethink Commerce Blog

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Conversion & Optimizations
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7 minutes

What is PSD2 and What Does Strong Customer Authentication (SCA) Mean for You?

Initially introduced in January 2018, the Payment Services Directive 2 (PSD2) has by now taken effect in the entire European Union in the local legislation.
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eCommerce Strategies
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3 minutes

Industry Buzz – July 2019

Hi, sellers! We’ve rounded up ten resources that will inspire you to improve your online business. Whether you choose to adopt a subscription model, to improve your marketing strategy, to change you
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eCommerce Strategies
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8 minutes

What Are Buyer Personas and How to Create Them

User personas were introduced in 1998 by Alan Cooper to inform design strategy when the internet wasn’t as smooth as it could be. Shortly thereafter, this same concept was applied to buyers. Buyer p
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eCommerce Strategies
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4 minutes

Give Me 5 Tips for Choosing the Right Digital Commerce Platform

Welcome back to our Give me 5! series, where we share 5 useful eCommerce tips that will help improve your strategies and get you on the road to success.   In this episode, we’re going to focus
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eCommerce Strategies
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4 minutes

Make Your Business Customer-Centric – CommerceNOW ‘19 Part 1

On June 19 & 20, we proudly hosted our third CommerceNOW online event, where 12 amazing marketing, sales, and eCommerce experts shared their knowledge with the audience. Over 1,200 people register
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SaaS & Subscriptions
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6 minutes

Get Control Over Your Subscriptions – Quick Guide on Data Portability and ...

There’s a lot of talk in the industry about the proliferation of subscriptions – from software and music to movies and shaving blades. So much so that apparently 15% of online shoppers are enrolle
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