Rethink Commerce Blog

Everything you need to know about commerce in one place

Conversion & Optimizations

eCommerce in the United Kingdom: How to Sell Online in the UK Market

Brexit may still be top of mind when it comes to the UK these days, but there’s much more to the country’s commerce than just separating from the European Union. The United Kingdom remains the wor

The Secret to Trial-to-Paid Conversion in SaaS: How to Overcome Your Biggest Blo...

Product-led companies use free trials or freemiums to get more customers, and product managers and marketers work hard to understand the needs of their customers in order to offer the best trial exper

Email Marketing Trends For eCommerce In 2021 And Beyond

2021 will be a fresh start for all of us, and it equally applies to eCommerce email marketing. The pandemic made long-lasting changes in our lifestyles and consumer behavior as eCommerce achieved a de

What Do the New Checkout Flows Look Like After PSD2?

3DS is a security standard that helps provide an extra layer of security for payment transactions, requiring the shopper to authenticate as an extra means to safeguard against fraud. This new security

Bringing Down Customer Acquisition Cost: How CRO Helps

The old rule of thumb said it costs 5x more to acquire a new customer than to retain one. The origins of this hypothesis go back to 20 years ago. Sales practiced pushy tactics. Advertising was more of

2021 Best Practices in eCommerce: Live Panel Discussion Recap

We recently hosted a live panel with eCommerce experts who gathered to share their insights on 2020 as well as the coming year in eCommerce, including best practices and what might be coming next. Der
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