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Product Team Manager in Product Management

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Why an Omnichannel Strategy is Critical in a Post-COVID World

Picture this: your customer starts off their day on their laptop, browsing your website for a particular product. They get interrupted by a phone call, but later in the day, when they’re scrolling t

4 Key Steps to Creating a Successful Omnichannel Strategy

The COVID-19 pandemic of 2020 brought resounding changes to the ways we all live—and shop—and as we near the end of 2021 it’s clear that the retail landscape has been altered forever. The bottom

Tactical Onboarding During a Pandemic

Even during the best of times, convincing your users to become loyal (paying) customers means engaging them with strategic onboarding. It’s easy for online businesses to think that after the custom

Optimize Onboarding with the “Bowling Alley Framework” to Boost Recurring Re...

Many online businesses think that the sales process ends when the customer signs on the dotted line, but it’s increasingly clear that strategic onboarding of those new users is just as vital when it

The Impact of PSD2 and SCA: Ordering Flows and Exemptions

We introduced readers to the Payment Services Directive 2 (PSD2) and Strong Customer Authentication (SCA), 3D Secure 1 (3DS1) and 3D Secure 2 (3DS2) in a previous blog post - What is PSD2 and What Doe

5 Simple Steps for Building an Effective Customer Onboarding Program

Imagine you just signed up (and paid!) for a new SaaS product—accounting software, perhaps. You get an email with your login information, but not much more on how to get started. You log in and clic
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