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Adriana Gornea

Global eCommerce Product Director

Check out her latest articles

eCommerce Strategies
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9 minutes

Empowering eCommerce Growth: Essential Reports and Metrics for Business Owners t...

Owning an online store gives significant chances for success in today's dynamic digital landscape. However, with high levels of competition and ever-changing consumer behavior, store owners must stay
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Conversion & Optimizations
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9 minutes

Your Go-to Guide to SaaS User Onboarding in 2023

In the world of SaaS, building a world-class product is only one step toward business success. For many product-minded founders, acquiring and retaining customers can be even more demanding than the t
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2Checkout Updates
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5 minutes

How 2Checkout MyAccount Improves Your Customers’ Shopping Experience

In the fast-paced digital commerce space, users nowadays expect the option to be able to monitor, review or update their order details, in a self-service style. Whereas in the past, shoppers would rel
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eCommerce Strategies
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11 minutes

12 eCommerce Checkout Tips that Increase Site and Cart Conversions

Updated in November 2021.   The standard eCommerce purchase flow should be simple: people navigate through your site, choose the products or services they want to buy, then add them to the shopping
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