Rethink Commerce Blog

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B2B Commerce
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6 minutes

How to Run an Influencer Affiliate Marketing Outreach Strategy for SaaS

Influencer marketing isn't just for tangible products, it can easily be adapted to software and SaaS.  Research has found that 86% of B2B brands see ROI with influencer marketing, so it’s a channel
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B2B Commerce
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6 minutes

Churn: Debunking Myths, Revealing Mistakes, and Focusing on What Truly Matters

Customer churn is a critical aspect that every SaaS business must understand to grow and maintain a healthy revenue stream.   This article will uncover common myths and mistakes surrounding churn, p
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B2B Commerce
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7 minutes

Weathering the Storm: SaaS Strategies for Success During an Economic Downturn

In January of this year, The World Bank declared, "The global economy is perilously close to falling into a global recession..."  The world can't seem to catch a break. Already weakened by the pandem
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B2B Commerce
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6 minutes

Your 2023 Go-to Guide to SaaS Accounting

SaaS companies need the right information and tools to support themselves in all business areas—including finance. That's why it's important to know SaaS accounting inside and out. But what exactly
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B2B Commerce
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3 minutes

Industry Buzz – March 2023

Spring is officially here, and it's time for your online business to bloom! In this month's roundup, you'll discover a wealth of fresh resources to help your eCommerce flourish this year.    Fasten
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B2B Commerce
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7 minutes

How to Win Back Lost Customers: The Ultimate Guide for Businesses

The battle for customer loyalty is one of any B2C or B2B business's greatest challenges. It’s an unpleasant reality that businesses must face – there is no guarantee that customers will stick arou
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