About Author

Product Manager at 2Checkout (now Verifone)

Check out her latest articles

Best Strategies For Upgrading Your SaaS Users

Updated in September 2021.   Acquiring new customers is always going to be one of your top priorities, but just as (or more) important are your existing customers. It is easier and more cost-effe

Tested Strategies to Reduce Subscriptions Involuntary Churn and Increase Custome...

Updated in July, 2021   Bringing leads into your sales funnel and converting them to loyal customers and brand advocates requires significant planning. However, even after a lead has turned int
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