About Author

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Motorga Alina

Product Manager at 2Checkout (now Verifone)

Check out her latest articles

B2B Commerce
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6 minutes

Retention Strategies to Adopt on the Spot

In the dynamic realm of eCommerce, customer retention isn't just a strategy—it's a game-changer. As the competition heats up and consumer choices multiply, the power of keeping your existing custome
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B2B Commerce
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8 minutes

Unfolding the SaaS Free Trial Paradigm: Best Practices for Business Growth

Want to make the shift from a Blursday to a SaaS growth day? You’re in the right place. Here you’ll find a SaaS free trial dictionary that will inform you how to navigate these all-digital and all
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eCommerce Strategies
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6 minutes

How to Make a Freemium Pricing Model Work for Your SaaS Business

Updated: June 2023    There are no totally unique SaaS tools. Every provider has a wide range of competitors—cheaper, faster, more established, more specific, more feature-rich, more localized
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B2B Commerce
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6 minutes

Churn: Debunking Myths, Revealing Mistakes, and Focusing on What Truly Matters

Customer churn is a critical aspect that every SaaS business must understand to grow and maintain a healthy revenue stream.   This article will uncover common myths and mistakes surrounding churn, p
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eCommerce Strategies
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6 minutes

Metrics Matter: Understanding the Power of Metrics for SaaS Business Growth

Updated in March 2023   In the SaaS industry, business performance is measured in relatively new ways and constantly evolving as eCommerce grows and expands. Acquiring customers, onboarding them,
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Conversion & Optimizations
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11 minutes

Tested Tactics to Reduce Voluntary Churn and Retain Customer Loyalty

Updated in December, 2021   For eCommerce businesses today, customer success depends not only on growing your customer base but also on nurturing customer loyalty, and the latter priority is espe
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