About Author

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Motorga Alina

Product Manager at 2Checkout (now Verifone)

Check out her latest articles

B2B Commerce
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6 minutes

Churn: Debunking Myths, Revealing Mistakes, and Focusing on What Truly Matters

Customer churn is a critical aspect that every SaaS business must understand to grow and maintain a healthy revenue stream.   This article will uncover common myths and mistakes surrounding churn, p
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CFO
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6 minutes

Metrics Matter: Understanding the Power of Metrics for SaaS Business Growth

Updated in March 2023   In the SaaS industry, business performance is measured in relatively new ways and constantly evolving as eCommerce grows and expands. Acquiring customers, onboarding them,
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Executive / Owner
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6 minutes

Best Strategies For Upgrading Your SaaS Users

Updated in September 2021.   Acquiring new customers is always going to be one of your top priorities, but just as (or more) important are your existing customers. It is easier and more cost-effe
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eCommerce Strategies
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6 minutes

Tested Strategies to Reduce Subscriptions Involuntary Churn and Increase Custome...

Updated in July, 2021   Bringing leads into your sales funnel and converting them to loyal customers and brand advocates requires significant planning. However, even after a lead has turned int
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