Posts Tagged ‘SaaS pricing’

Sales & Marketing VP
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5 minutes

7 SaaS Pricing Trends and Best Practices for 2019

Have you ever wondered how much your customers are willing to pay for your product? To figure out what pricing strategies are the most popular across the SaaS industry, we at Brand Mentions decided to
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6 minutes

How to Maximize Free Trial Conversion for Desktop Software

Trials are one of the top ways for desktop software companies to acquire new customers. Marketers are constantly seeking to improve trial conversion rates to grow their user base and reduce their CPA
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Increasing Customer Lifetime Value for Software and SaaS Subscriptions

Most companies have some idea of their customer acquisition costs, or CAC. But another key metric for software companies isn’t always tracked as closely: customer lifetime value (CLV), or the value
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4 minutes

Boost Your SaaS Renewals With These Three Pricing Strategies

Customer satisfaction drives renewal rates—most every SaaS company is aware of this fact. However, customer satisfaction is an objective measure that can mean different things to different people. S
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