Posts Tagged ‘CRO’

2Checkout Updates
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2 minutes

Analytics Minibible for Software Vendors v2.0

It seems the interest for analytics in the software vendors community increases more and more, according to the requests I get by email. I believe in actionable metrics, so I decided to act and publis
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Affiliates & Channel Sales
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Quick Tip to Increase your Affiliate Sales: Look at your Shopping Cart

Nowadays everyone is talking about increasing your conversion rate as the main driver for generating more revenue online. Well, it is, actually :) and it's up to all entities in the buying process –
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2Checkout Updates
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3 crucial conversion rate elements: Trust, Confidence and Security

How high is your shopping cart conversion rate? Is it 30 or less? 40? 60? One day a client asked me: what exactly makes a conversion rate to be smaller or higher? Is it the number of steps, the securi
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Uncategorized
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How to track downloaders?

To be honest more and more software vendors our company works with don't track downloads and, what is more exciting, "downloaders". So, I went to my favorites dev geeks in our team, Alex and Serban, a
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5 minutes

10 things you (probably) didn’t know about your visitors – First One...

One of the favorite’s expressions between us, analytics ninja wannabees, is "Actionable Data". Yes, we like this phrase a lot and we use it every time we have the occasion. It gives meaning to our w
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2Checkout Updates
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Firefox for Web Marketing Ninjas

I am writing this article for at least 75% of you, who, according to our tracking tools, are using Firefox to read this blog. The chances are that your Firefox browser is not "naked", as dressing it u
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