Rethink Commerce Blog

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4 minutes

Increasing software conversions Part 2: Ask a few questions

This is part 2 of a 5-part series: How to convert more software trials to purchases. There are three camps about asking for contact info before a trial starts: A.  Ask for nothing - Maximize number o
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4 minutes

Are you moving or sleeping?

So here you are, another ordinary day running your microISV. Pretty much like yesterday; not unlike tomorrow. You're doing what you've done, you're all nice and cozy in your daily routine. The problem
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2 minutes

Vendor involvement – key element in motivating affiliates

What do affiliates mainly need? I think you'll agree with me that this is a question with many possible responses. But, as you will see, there's one thing it really matters to affiliates and that is
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Increasing software conversions Part 1: Auto-open after installation

This is part 1 of a 5-part series: How to convert more software trials to purchases. I was the second software developer at Photodex in the '90s.  We made CompuPic, the fastest thumbnailing image bro
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Five tested ways to convert more software trials to purchases

What if I told you that five changes to your software could increase revenue 25-50%? It's possible because of two facts: most trials don't convert, and you're too close to your software to see its obv
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Software Piracy – A Business Development Indicator?

In May 2009, IDC and Business Software Alliance released their sixth annual global software piracy study. It's a useful insight that offers interesting data about the business development opportunitie
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