I’m sure you all know that Black Friday traditionally marks the beginning of the holiday shopping season in the US. Well, nowadays big retailers are starting to promote Black Friday sales more than a week in advance. But that’s not the point of this post.
The point is that Black Friday (Nov. 27th) and Cyber Monday (Nov. 30th) are definitely useful dates to keep in mind.
Why?
Simple – in 2008, the Black Friday weekend brought along an 18% increase on the total spending in the US compared to the year before, which, given the context of the economic downturn, was a more than good figure. Other reports show a 15% increase in Cyber Monday online sales, with only 1% increase in Black Friday sales compared to the previous year. Either way, sales went up.
According to internetretailer.com, consumers are increasingly using Internet search engines to seek out Black Friday and Cyber Monday […], perhaps conditioned by increasing use of the terms by retailers. Searches on Google for “Black Friday” and “Cyber Monday”, as well as related phrases such as “Black Friday laptop deals”, […] have increased 40% this year over last year, says Google Inc.
The thing to keep in mind is: focus your marketing efforts in getting most out of this holiday season by using a very appealing marketing tool to the end users: the discount coupon. Searches for coupon and coupon-related offers are also up more than 20% year over year (Source: internetretailer.com).
Software vendors can make discount coupons available directly to buyers, or via their Affiliate Network. In the Avangate platform, Affiliates can also generate their own discount coupons, so there are many ways to get these tools out there and sell more.
