Rethink Commerce Blog

Everything you need to know about commerce in one place

Breaking Google’s Glass Ceiling with a Microsite

So you've tried endlessly tweaking your AdWords, starting a blog and even begun Twittering this year, and you're still on the second or worse page of Google results for the keywords that matter most.

Don’t bother the trial user with licensing stuff until the user is hooked

What makes a person want to whip out their credit card and buy your software? Hint: It's not being nagged about how many days they have left in their trial every time they run your program. It seems l

Interested in the software market in China?

Want to sell software in China? I bet you do. It's a multi-billion dollar market (packaged software accounted for US$4.7 billion in 2008) that has seen positive growth even through the recession. Admi

Our first Software Selling Conference in China

Just in case you missed it, we are organizing our first Software Selling Conference in China that will take place on December 5th at the Park Plaza Beijing Science Park. If until now China was just a

Avangate – Top eCommerce Provider according to Survey

You know that we don't like to brag about how the Avangate eCommerce platform is the best in the Universe ;) , but a recent survey of eCommerce providers for software vendors shows that, well... we ar

150+ Negative Keywords for Software Selling AdWords Campaigns

Selling software over the Internet with Google AdWords has a lot of traps that we should learn to avoid as good as possible, so that our ads reach more targeted prospects every day. One of the trickie
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