Rethink Commerce Blog

Everything you need to know about commerce in one place

Black Friday & Cyber Monday

I'm sure you all know that Black Friday traditionally marks the beginning of the holiday shopping season in the US. Well, nowadays big retailers are starting to promote Black Friday sales more than a

3 factors that have impact on Conversion Rate

For the last couple of months there has been a frenzy here in our web marketing department about A/B testing and Conversion Rates. Why the frenzy? Basically because all elements came into place: we de

Avangate – Top eCommerce Provider according to Survey

You know that we don't like to brag about how the Avangate eCommerce platform is the best in the Universe ;) , but a recent survey of eCommerce providers for software vendors shows that, well... we ar

150+ Negative Keywords for Software Selling AdWords Campaigns

Selling software over the Internet with Google AdWords has a lot of traps that we should learn to avoid as good as possible, so that our ads reach more targeted prospects every day. One of the trickie

Increase Software Conversions Part 4

Don't Lose Users on the First Screen! This is part 4 of a 5-part series: How to convert more software trials to purchases. Nothing's worse than opening new software and staring at a vast white screen

Why Hammers Sell Better Than Your Software

Hammers Sell Better Than Software Back in April my friend and fellow microISV Andy Brice conducted a software vendor survey that highlighted something that doesn't get the attention it should: while
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