Rethink Commerce Blog

Everything you need to know about commerce in one place

SaaS Case Study: Improving Conversions by 12% with Fewer Form Fields

"Less is more", the old adage goes, and we've confirmed that less can be way more when it comes to cart conversion rates. Avangate recently ran some split tests on the Checkout page that increased con

What Is Negative Churn and Why It Matters for SaaS?

If you’re not familiar, the term negative churn sounds like something a SaaS company should avoid at all costs. And if you understand churn as the rate at which you lose current customers, you could

5 Steps To Boost Your Customer’s Lifetime Value

With marketers under more pressure to prove the value of their programs, metrics are taking on increasing significance. For SaaS marketers, one of the most important metric is the one that measures Cu

Join our Back To School Flash Contest!

School is back in session, and in honor we’re holding a Back to School Flash Contest to reward our hardest working affiliates. Prizes will be awarded to affiliates in three categories, including a s

Recapturing Lost Revenue from Abandoned Carts

Did you know that more than $4 trillion in goods were left in shopping carts last year alone? Abandonment rates vary by industry, with Software at 70%. Tweet

Industry Buzz – July 2015

Hi sellers! We’ve collected great tips this month to help you improve your strategies, as well as building off the industry’s deepest set of tools to support the entire digital commerce lifecycle.
Simplify the eCommerce process. Try 2Checkout.
The most flexible digital commerce platform that can give your business a real boost.