Rethink Commerce Blog

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Is Your Software Sales Process Stuck in the 80s?

Despite all our advances, a lot of companies are still selling software like it’s 1985. While they may not have acid wash jeans and fade haircuts to match their software approach, they are using old

When should I upgrade to Universal Analytics – and how does it work?

Customers often ask me: When should I install the Universal Analytics code?  I always reply with the same question: Why do you think you need it? They usually shrug their shoulders and look at me for

Conquer customer conversion killers!

Start using one of the 4 most affordable A/B testing tools to improve your customer experience  A/B testing is a simple process that will help you optimize the customer experience across your webs

Cut the Fluff: How Marketers Got (Back) into the Software Revenue Business

Everybody knows fluffernutter sandwiches are delicious. And they’re where fluff belongs. For a long time, marketing teams struggled to measure and prove their value. Sometimes, this led to an over-r

What Online Sales Can Learn from Frogger

Help buyers navigate a new world where time is short and stakes are high Our constantly connected world has blurred the lines between personal, professional, and social lives, creating one big freeway

Obamacare and Online Launches

As many of you may be aware, yesterday (Oct 1) was the first day of Obamacare in action for most US citizens – they ability to explore public healthcare plans on health exchanges. And it didn't go v
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