Rethink Commerce Blog

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Why Hammers Sell Better Than Your Software

Hammers Sell Better Than Software Back in April my friend and fellow microISV Andy Brice conducted a software vendor survey that highlighted something that doesn't get the attention it should: while

Increasing Software Conversions Part 3

Use a "Tips" Newsletter to Follow Up on a Trial This is part 3 of a 5-part series: How to convert more software trials to purchases. What do you do with customer's email addresses during their trial?

How Should Startups Approach ReadWriteWeb

ReadWriteWeb - Web technology blog Bob Walsh's new book, "The Web Startup Success Guide" has just been officially launched on Amazon. As promised in my previous post, here is another example of what y

Avangate reviewed in “The Web Startup Success Guide” by Bob Walsh

I'm really excited to bring to your attention the brand new book written by our friend and collaborator, Bob Walsh.  It's called "The Web Startup Success Guide" and its official launch date is next w

Shopper Trust & Conversion Rates

During a research on shopping cart conversion rates I did the last couple of weeks, I found websites with 0,4% funnel conversion rates and others with completion rates up to 70%. I never expected to f

60 Minute Crash Course on Channel Management

The joint Avangate – The VAR City webinar is just what the title says: a 60 minute crash course on channel management – touching on key things about selling through resellers, from what it takes t
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