Rethink Commerce Blog

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Industry Buzz – February 2017

Maximizing renewals, fighting churn and making freemium work for you. If any of these topics sound interesting, keep reading: in this month's industry buzz, we share some great content on how to keep
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Industry Buzz – January 2017

Hi sellers! The first Industry Buzz of 2017 is here, packed with useful advice and trends for the software, payments and eCommerce industries. Trends like big data, connected cars, virtual reality, pr
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5 minutes

Increasing Customer Lifetime Value for Software and SaaS Subscriptions

Most companies have some idea of their customer acquisition costs, or CAC. But another key metric for software companies isn’t always tracked as closely: customer lifetime value (CLV), or the value
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6 minutes

The Science of Better Conversion

Our job at Conversion Sciences is to design web tests for companies; tests that tell us exactly what we want to know about a web page or shopping cart and nothing more. We agonize over the subtle thin
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Industry Buzz – November 2016

Hi sellers! We've got big news: Avangate's Fall '16 Release is now available, complete with a Growth Accelerator Suite featuring new conversion rate optimization and customer engagement tools. But t
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8 minutes

Cart Abandonment: A Three-Pronged Approach to Recapturing Revenue

Within a very short time, online marketing has grown beyond its niche status to where it now commands a full quarter of the world’s total ad spend. And the big numbers aren’t just limited to adver
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