About Author

Content Manager
Samantha Hird is the content manager at Ve Interactive, a global advertising technology and eCommerce conversion company, where she's responsible for Ve's content strategy and developing integrated marketing campaigns. Her wide-ranging marketing background includes more than four years' experience in digital communications, public relations and event planning. She holds a bachelor's degree in public relations from Winona State University.

Check out her latest articles

Cart Abandonment: A Three-Pronged Approach to Recapturing Revenue

Within a very short time, online marketing has grown beyond its niche status to where it now commands a full quarter of the world’s total ad spend. And the big numbers aren’t just limited to adver

How to Acquire Customers that Convert

This month, we’re partnering with Avangate for a webinar on optimizations to the customer journey, from impression to conversion. Software, SaaS and online service companies have their own set of un
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