Rethink Commerce Blog

Everything you need to know about commerce in one place

Growth Strategies

Industry Buzz – August 2019

Hi, sellers! There’s some serious noise in the eCommerce industry caused by the second Payments Services Directive (PSD2) and its Strong Customer Authentication (SCA) requirements, which should come

How to Win Over and Keep Happy Customers – CommerceNOW ’19 Part 2

This past June, 2Checkout was the proud host of our third CommerceNOW online event, where 12 amazing marketing, sales, and eCommerce experts shared their knowledge with the audience. Almost 1,200 peop

Industry Buzz – July 2019

Hi, sellers! We’ve rounded up ten resources that will inspire you to improve your online business. Whether you choose to adopt a subscription model, to improve your marketing strategy, to change you

What Are Buyer Personas and How to Create Them

User personas were introduced in 1998 by Alan Cooper to inform design strategy when the internet wasn’t as smooth as it could be. Shortly thereafter, this same concept was applied to buyers. Buyer p

Give Me 5 Tips for Choosing the Right Digital Commerce Platform

Welcome back to our Give me 5! series, where we share 5 useful eCommerce tips that will help improve your strategies and get you on the road to success.   In this episode, we’re going to focus

Make Your Business Customer-Centric – CommerceNOW ‘19 Part 1

On June 19 & 20, we proudly hosted our third CommerceNOW online event, where 12 amazing marketing, sales, and eCommerce experts shared their knowledge with the audience. Over 1,200 people register
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