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Growth Strategies

Growth Strategies
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6 minutes

Reshape Your Approach to Leads: Identify Your ICP and Build a Lead Scoring Model...

Who is your ideal customer? Today, most businesses know who they are targeting and may even develop detailed profiles of the customer types they market to (also known as customer personas). But are th
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Growth Strategies
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8 minutes

Disputes, Chargebacks, and Refunds: Do You Know Which Is Your Worst Enemy?

Updated in March, 2022.   Disputes, chargebacks, and refunds can have a substantial effect on your revenue. The rise of eCommerce has made it easier than ever for unhappy customers to ask for a r
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Growth Strategies
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7 minutes

How To Optimize Your Authorization Rates and Collect More Revenue

2022 is shaping up to be the year businesses excel with digital platforms. If they fail to adapt to the digital model, they risk missing out on the plentiful profits available. In fact, one survey rep
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Growth Strategies
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7 minutes

7 Ways Online Retailers Can Reduce Return Rates

Approximately 1 out of 3 products bought online will be returned, according to sources cited in a WAAM Medium article. Some industries see higher returns, like fashion, but brick-and-mortar retailers
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Growth Strategies
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3 minutes

How to Optimize Content on eCommerce Product Pages to Drive More Traffic

One of our recent webinars began with an astonishing statistic: It’s recently been predicted that by 2040, around 95% of all purchases will be made via eCommerce, and it’s likely the pandemic has
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Growth Strategies
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11 minutes

15 Review Directories for Listing Your Software & SaaS Products

Updated in March, 2022.   Did you think that customer reviews were only important to the prospects you knew about? Well, that’s not the case. The fact is, 90% of consumers read online reviews b
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